mastering your
Sales Negotiation
book by
Saad a. saad
Sales negotiations aren’t like any other—they’re shaped by intricate buyer-seller dynamics, competitive pressures, and the challenge of hitting targets while preserving relationships. In the Lead is the definitive guide for sellers who want to navigate these complexities and secure better terms in negotiations. Breaking away from a one-size-fits-all approach, this book offers proven strategies to leverage friction and confidently lead every outcome-driven conversation. Whether you're facing tough decision-makers or navigating long sales cycles, this guide equips you to take control and consistently achieve better results.
"A must-have for any sales professional—from beginners to veterans—this book is packed with practical insights and actionable techniques to elevate your negotiation skills."
— Beth Fisher-Yoshida, Author & Negotiation Expert, Columbia University
“Saad brings negotiation to life, making complex strategies—like concessions—accessible. In the Lead is a treasure trove for anyone looking to close more deals with confidence.”
— Caroline Ahwal, Vice President of Sales
“With a unique 'guiding wheels' model tailored for sales, this book combines expertise and engaging storytelling. Essential reading for anyone looking to master negotiation outcomes.”
— Chelsey Pine, Sales Enablement Leader
“In the Lead is thoughtful and refreshingly relatable. Saad’s insights into creating 'healthy friction' are invaluable for today’s sales landscape.”
— Darren Weisberg, Director of North America Enterprise Sales
About
Saad
Saad A. Saad is a negotiation trainer and consultant who has helped some of the world’s leading companies define and scale their negotiation strategies. He has taught negotiation courses at Columbia University and combines real-world expertise with a practical, results-driven approach to mastering sales negotiation.
